Derek Alexander, rural equipment salesperson for Wright Implement, Owensboro, Ky., has found a mix of automated and personal contact sales strategies to let him be available to his customers 24x7.

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Best Practices of Elite Dealerships Volume 6: Featuring Dealership of the Year Recipient
Best Practices of Elite Dealerships Volume 5: Featuring Dealership of the Year Recipients
Create a High Performance Dealership with Bob Clements: Service Department Volume 3
Create a High Performance Dealership with Bob Clements: Service Department Volume 2

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Resources

Create a High Performance Dealership with Bob Clements

Check out the latest articles from Bob Clements, premier management consultant for outdoor power equipment, agriculture and power sports dealerships:

Events

2020 Virtual Dealership Minds Summit

Date: 08/03/20

Location:

Managing used equipment inventories and remarketing equipment is the biggest challenge facing farm equipment dealerships today. Join top farm equipment dealerships from around North America for 3-days of unrivaled online learning and networking during the 2020 Virtual Dealership Minds Summit designed to equip you with actionable, best-practice ideas to better manage and move used inventories.

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DMS 2020

ATTEND THE 2020 VIRTUAL DEALERSHIP MINDS SUMMIT

The most influential “Dealership Minds” in the industry will gather online August 3-5 for the 2020 Virtual Dealership Minds Summit.

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Current Issue

Rural Lifestyle Dealer

2020 Business Trends & Outlook Report: 85% of Dealers Forecasting a Positive 2020

Sod Producer Finds Opportunity in Selling Robotic Mowers

Developing a Team That Generates Growth

Rural Lifestyle Market Still Positive for 2020

Dealer News

Videos

GIE+Expo Tech Walk Around

Alyn Brown of Level Up Development, who is also a technology contributor to Rural Lifestyle Dealer, highlights products that stood out to him at the 2019 GIE+Expo, including equipment from Mean Green, Ariens, Bad Boy and Ferris.

BigDog Mower Co. Celebrates 10 Years

BigDog Mower Co., part of Excel Industries, is celebrating its 10-year anniversary. The company displayed its Hike walk-behind mower at the recent GIE+Expo and Brad Unruh, director of product strategy, highlights key features, include the electric start and deeper deck.

Delta-Q Technologies' Battery Charging Solutions

Amanda Yeo, marketing manager for Delta-Q Technologies talks about the expansion of battery technology, the company's solutions and the OEMs it supports.

Jason Cameron of DIY Network Talks to RLD

Jason Cameron, host of DIY Network’s Desperate Landscapes and a professional home improvement contractor, comments about brand loyalty and dealer support as well as the newest equipment on display at the 2019 GIE+Expo. He also talks about the latest landscaping trends.

eBrief Features

How Dealers Can Adapt to a New Mindset and Expanded Practices Around Safety
While safety has always been the number one priority for equipment dealerships, it has taken on a lot of new characteristics throughout these past few months. Safety is now a much more encompassing idea and successfully implementing safety measures has never been more urgent.
Boost Sales by Capitalizing on Digital Customers
According to O’Hagan, many potential customers turn to their phones instead of heading to a dealership when they first contemplate purchasing a vehicle such as a UTV.
Has COVID-19 Changed Your 2020 Outlook?
When Rural Lifestyle Dealer surveyed dealers in late 2019 for the annual Dealer Business Trends & Outlook Report, half of dealers were expecting growth of 2% or more in 2020.
The World is Temporarily Closed
By now, all that work strategic planning work you did at the end of last year should show up. If no planning was done, then it’s all reactionary decisions.

From the Desk of RLD

Claiming the Title of 'Zero-Turn HQ'
Tractor Supply continues to take over your branding. They recently sent out news announcing the company as the “Zero Turn HQ” now that Toro mowers are available, which join their lineup of Cub Cadet and Bad Boy Mowers.
4 Reasons to Be Thankful You’re a Rural Equipment Dealer
During this week of Thanksgiving, I wanted to share reasons to be thankful to be in the rural equipment industry. My hope is that these thoughts might give you a boost going into the final weeks of 2019 so you can celebrate a stellar year.
True or False: A Good Dealership Can Sell Anything
A visit to Wright Brothers Implement Sales and a discussion with second generation owner Myra Powell got me thinking about this line, “A good salesperson can sell anything.” Can that line of thought be extended to “A good dealership can sell anything?”
It’s Worth Your Time
It's one more thing to add your day, but I promise it will be worth it! Our next Dealer Success Academy — an online, on-demand event — is set for Sept. 11-12, with the sessions starting at 9 a.m. Central on Sept. 11 and running through 9 p.m. Central on Sept. 12.

Rural Lifestyle Dealer Podcast

Know Your Rights Regarding Employee Complaints on Social Media

In this episode of the Rural Lifestyle Dealer podcast, we talk with David James of the law firm Nilan Johnson Lewis, which is based in Minneapolis, about what you can do if an employee complains about your dealership on social media.

More Podcasts

Top Directory Listings

Yanmar

Yanmar was founded in 1912 and developed the world's first commercially viable small diesel engine in 1933. The diesel engine has continued as our core business ever since, our key tool in the rationalization and modernization of agriculture, fishing and industry.

Stihl Inc

Virginia Beach-based STIHL Inc., produces a full line of high-quality, handheld outdoor power equipment including blowers, trimmers, brushcutters, and multi-task tools, as well as the number one selling brand of chainsaws worldwide. STIHL Inc. manufactures over 260 model variations of handheld outdoor power equipment for sale in the U.S. and around the world.

Farm Innovations Review

Dealer Product Showcase

This month's featured products geared towards equipment dealers.

Product Roundups

Snow Removal Product Spotlight 2020
Check out the latest snow removal product from one of the industry’s leading suppliers.
Zero-Turn Mowers Product Roundup 2020
Check out the latest zero-turn mowers from some of the industry's leading suppliers.
Ditchers & Water Management Product Roundup 2020
Check out the latest in ditchers and water management from some of the industry's leading suppliers.

Top Store Items

2018 Rural Lifestyle Dealer Business Trends & Outlook (PDF)

This 46-page extensive management report details the numbers, trends and forecasts for the 2018 rural equipment market, and examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2018 and so much more. You'll find insightful comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by major manufacturer, and with 6 additional pages in the 2018 report — a 13% increase — there’s more insight to be found than ever.

2017 Rural Lifestyle Dealer Business Trends & Outlook (PDF)

Rural Lifestyle Dealer’s full-length 40-page 2017 Business Trends & Outlook report is now available. This extensive management report details the numbers, trends and forecasts for the 2017 rural equipment market. The report examines what products dealers expect to be the hottest sellers this year, which new products they intend to introduce or expand upon in their product mix, what their major concerns are for 2017 and so much more. The report provides comparisons of U.S. vs. Canadian dealers, large vs. small dealerships and by major manufacturer.

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